Business Link Case Study

The Case Study was published in Inform, the regular Business Link NW publication.

Extracts from Inform 6   

Providing a virtual learning environment to businessmen and women keen to hone their skills was at the heart of Tony McGuire’s innovative project for his management consultancy.

 After turning to Business Link Northwest for support, the organisation played a key role in helping to bring his plans to fruition.

Over the past 12 years Tony has built up his client portfolio, but recognised that he needed to introduce a new system over the internet to enhance his service and allow him to tap into a much wider market. 

Following a two year dormant period for personal circumstances, Tony turned to Business Link for support in effectively moving his business forward. 

The one-to-one business advice and coaching that Tony offers works perfectly for his existing clients but he wanted to expand the service and take his expertise to a wider audience. 

After talking his plans through with a Business Link Adviser it became clear that the best way to do this was to provide access via an online virtual learning environment (VLE), the basic framework being funded by an Innovation Voucher. 

The VLE could be accessed by an unlimited number of small and medium-sized enterprises (SMEs) that cannot afford consultancy prices but want to benefit from Tony’s knowledge of business and management consulting services. 

The Opal Consulting Virtual Learning Environment is now working well, with a Business Basics Questionnaire and several courses already available. 

Download the full copy of Inform 6 here